With over 3 years of experience across influencer marketing, creative strategy, and paid media, Maya Herring brings a unique dual perspective to digital storytelling — blending the strategy of a marketer with the intuition of a creator.

Before stepping in front of the camera, Maya worked behind the scenes running influencer campaigns, managing brand partnerships, and shaping the creative direction for lifestyle, beauty, and wellness brands. That experience gave her a deep understanding of what drives both emotional connection and measurable conversion.

Now as a UGC creator and creative strategist, Maya has partnered with over 200 brands — including Garnier, Shutterfly, Ultra Violette, Maëlys, Babe Original, and Birkenstock — to craft high-performing content for both organic and paid campaigns. Her process is rooted in data, psychology, and authenticity — from ideation and scripting to direct-response editing and performance analysis.

Maya’s approach is simple: create content that doesn’t just look beautiful — it works. Every project is built on intention, strategy, and a clear understanding of how to transform creative vision into real results.